01523cim a2200361 i 4500 76517538 TxAuBib 20100707120000.0 d 080530s2007||||||||||||||||||||||||eng|u 9781400105304 cd 1400105307 cd 759433000100 TxAuBib rda Shell, G. Richard, 1949- The art of woo [sound recording] : using strategic persuasion to sell your ideas / G. Richard Shell, Mario Moussa. [Unabridged]. Prince Frederick, Md. : distributed by Audio Adventures/Landmark Audiobooks, 2007. 8 sound discs (10.5 hr.) : digital ; 4 3/4 in. spw rdacontent s rdamedia sd rdacarrier Bonus self-assessment tools: Six channels survey; Persuasion styles assessment; Woo worksheet. Read by Alan Sklar. Selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and discuss how to make the most of your natural strengths. [Compact disc]. 20100707. Selling. Marketing. Persuasion (Psychology.) Moussa, Mario. Sklar, Alan.