01447cam a2200277 4500 278384076 TxAuBib 20161116120000.0 130912s2014||||||||||||||||||||||||eng|u 2013035605 9780813348636 pbk. 0813348633 pbk. TxAuBib Shaw, Catherine M., 1955-, (Catherine Marie.) The campaign manager : running and winning local elections / Catherine Shaw. 5th ed. Boulder, Colo : Westview Press, 2014. xviii, 421 p. : ill. ; 23 cm. Includes index. Precinct analysis: the sinners, the saints, and the savables -- The campaign team and volunteer organization -- The campaign brochure -- Digital and social media -- Fundraising -- Lawn signs -- Targeting voters -- Media -- The candidate -- The issue-based campaign -- Getting out the vote (GOTV) -- The campaign plan -- After the ball. A handbook for navigating local campaigns, giving political novices and veterans alike a plan for organizing, funding, publicizing and winning local political elections. 20161116. MG. Local elections United States Handbooks, manuals, etc. Campaign management United States Handbooks, manuals, etc.