02428cgm a2200361 i 4500 2550400612 TxAuBib 20240906120000.0 r 160825|||||||||||||||||||||||||||||eng|u 1097927 Kanopy (OCoLC)956893991 VDU eng VDU TxAuBib rda Why Ads Work: The Power of Self-Deception [Kanopy]. Learning Seed, 1996. [San Francisco, California, USA : Kanopy Streaming, 2016. 1 online resource (streaming video file) (23 minutes) : digital, .flv file, sound. tdi rdacontent c rdamedia cr rdacarrier In Process Record. Title from title frames. Film. Originally produced by Learning Seed in 1996. The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their disbelief." In short, they become the perfect consumer.. Why Ads Work will help your students reclaim their critical powers. Think of this video as a re-training of listening and reading skills. The technique is to focus on claims made by ads - the actual selling part that "claims" some benefits or value for the product.. Learn:. • How claims are devalued by small words or phrases such as up to, as much as, from, can, or fights. These phrases can completely change the meaning of a claim, yet most listeners fail to hear them. They see "works to fight wrinkles," but hear "prevents wrinkles.". • When "best" means "better" and "better" means "best". Why so many products can claim to be the best, the strongest, the most powerful, etc.. • The meaning of puffery and the difference between facts and opinions.. • The "magic" of Water is Wet claims. These are claims true for all brands but phrased in such a way as to make it sound unique and exciting.. Mode of access: World Wide Web. Advertising & PR. Marketing. Educational films. lcgft Learning Seed (Firm). Kanopy (Firm). https://USERNAME.kanopy.com/node/97928 https://www.kanopy.com/node/97928/external-image