01340cgm a2200313 i 4500 2550279582 TxAuBib 20240906120000.0 r 150908s2015||||||||||||||||||||||||und|u 1068731 Kanopy (OCoLC)932592921 VDU eng VDU TxAuBib rda Consumer Behaviour: Concepts and Perspectives [Kanopy]. [San Francisco, California, USA : Kanopy Streaming, 2015. 1 online resource (streaming video file.) tdi rdacontent c rdamedia cr rdacarrier Title from title frames. In Process Record. Originally produced by Edith Cowan University in 2012. A video from ECU's archive of documentaries and teaching films. Five consumer researchers discuss the concept of consumer behaviour from different perspectives. The more traditional definitions are questioned as broader consumption issues are suggested along with alternative research methodologies. Produced by David Crewes. Mode of access: World Wide Web. Marketing; Advertising and PR. Mental Health. Kanopy (Firm). https://USERNAME.kanopy.com/node/68732 https://www.kanopy.com/node/68732/external-image