01398cgm a2200313 i 4500 2550274186 TxAuBib 20240906120000.0 r 150901s2015||||||||||||||||||||||||eng|u 1068933 Kanopy (OCoLC)920555198 NZEN NZEN rda TxAuBib rda Qualitative Consumer Research. Episode 10. [Kanopy]. [San Francisco, California, USA : Kanopy Streaming, 2015. 1 online resource (1 video file, 28 min.) : digital, stereo., sound, color. tdi rdacontent c rdamedia cr rdacarrier Originally produced by Edith Cowan University in 2012. A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes. Mode of access: World Wide Web. Consumers Research. Consumer behavior Research. Marketing research. Crewes, David. Kanopy (Firm). https://USERNAME.kanopy.com/node/68934 https://www.kanopy.com/node/68934/external-image