01452cgm a2200313 i 4500 2550274148 TxAuBib 20240906120000.0 r 150901s2015||||||||||||||||||||||||eng|u 1068949 Kanopy (OCoLC)920555186 NZEN NZEN rda TxAuBib rda Qualitative Consumer Research. Episode 6. [Kanopy]. [San Francisco, California, USA : Kanopy Streaming, 2015. 1 online resource (1 video file, 27 min.) : digital, stereo., sound, color. tdi rdacontent c rdamedia cr rdacarrier Originally produced by Edith Cowan University in 2012. A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes. Mode of access: World Wide Web. Consumers Research. Consumer behavior Research. Marketing research. Crewes, David. Kanopy (Firm). https://USERNAME.kanopy.com/node/68950 https://www.kanopy.com/node/68950/external-image