01566cam a2200325 i 4500 157215304 TxAuBib 20140317120000.0 121130s2013||||||||||||||||||||||||eng|u 2012043006 9780071811163 alk. paper 0071811168 alk. paper TxAuBib rda Schaefer, Mark. Born to blog : building your blog for personal and business success one post at a time / Mark W. Schaefer and Stanford A. Smith. 1 edition. New York : McGraw-Hill Education, [2013] iii, 171 pages ; 22 cm. txt rdacontent n rdamedia nc rdacarrier Includes index. Foreword -- Introduction -- Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Introduction -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your klout score -- The future of social scoring -- Conclusion: social influence : a personal view -- Appendices -- Acknowledgements. 20140317. MG. Blogs. Business enterprises Computer networks. Online social networks. Smith, Stanford.